Our Pop-up People

Erica Roffe

Co-founder of We Are Bedford and editor of the Bedford Clanger, Erica initially set up BedPop as a one-off pop up shop to promote the town. She commissioned local artists, designers and makers to create Bedford souvenirs that would reflect the creative quality of Bedford. This ethos remains at the heart of all of the BedPop activity, whether it’s showcasing musical talent, promoting local artists or highlighting the town’s scientific excellence. Erica spent 15 years as a PR for brands such as Harrods, Fred Perry and Gant.

Julia Crofts

Julia is the sponsorship, marketing and commercial manager of BedPop and the Bedford Clanger who works closely with our sponsors and partners. With 18 years’ experience in advertising, Julia was the former commercial manager at Beds on Sunday. Julia is dedicated to maximising the exposure our sponsors receive. Born and bred in the town, she loves celebrating and promoting Bedford!

Anne Harnan has a wealth of knowledge of the food industry, and has worked alongside many well-known TV food personalities and Michelin starred chefs including Gordon Ramsey, Ainsley Harriott and Sophie Grigson and supporting them at food shows and exhibitions. She has taught at Jean Christophe Novelli’s Cookery School and demonstrates at food events. She also contributes to many cookery books including the BBC MasterChef series and Mary Berry’s books.