Our Pop-up People


Erica Roffe

Co-founder of We Are Bedford and editor of the Bedford Clanger, Erica initially set up BedPop as a one-off pop up shop to promote the town. She commissioned local artists, designers and makers to create Bedford souvenirs that would reflect the creative quality of Bedford. This ethos remains at the heart of all of the BedPop activity, whether it’s showcasing musical talent, promoting local artists or highlighting the town’s scientific excellence. Erica spent 15 years as a PR for brands such as Harrods, Fred Perry and Gant.


Julia Crofts

Julia is the sponsorship, marketing and commercial manager of BedPop and the Bedford Clanger who works closely with our sponsors and partners. With 18 years’ experience in advertising, Julia was the former commercial manager at Beds on Sunday. Julia is dedicated to maximising the exposure our sponsors receive and she absolutely loves a spreadsheet!

Alan Cooley

Alan is the co-founder of the BedPop Record Shop and a dedicated follower of (and performer on) the Bedford live music scene. A former sub editor and commercial manager at The Times and Sunday Times, Alan now divides his time between organising BedPop Record Shops and his smallholding in Stevington.